Thursday 12 May 2016

How to connect with local customers via social media?

Local marketing can be improved by having a focus at social Medias like Facebook, Twitter, LinkedIn and Instagram. Before that we should focus on certain features by which social media gives support on local marketing.

Facebook is the most widely used social media and it has more than 1.4 billion active users around the world. But only a few will be in need of our particular business. Promoting Facebook check-ins will be a great idea to promote the business to the local audience. 

Boosting your post will help a lot as Facebook has added certain targeting tools to boosted posts. It is better to target a list of local people to make sure they see your important posts. Another idea includes posting an update to your business page, and then it can be shared as yourself. This will gives you a wider number of audiences.

Another is promoting social events, thus everyone invited to particular event will be able see it in their notifications. Also try to focus on people who live near you and work near you, which will improve the local business. Targeting Facebook ads to a local community is also a better way.

Twitter may not be a social media like Facebook, but it can be valuable for local marketing. The twitter profile provides many opportunities in this field as we can include a recognizable landmark in your header photo, listing your city in the location field, and many such ways. Twitter lists help you to create a particular group of interesting people and businesses on a particular topic. It would not help if you are not properly listing. We can use tools like Hoot suite or Tweet Deck to pull lists into columns and it will help us to improve the signal-to-noise ratio on Twitter. 

Social media helps you to increase your website visibility on search engines, such as Yahoo, Google and Bing etc. more over you have a good website to get better impression so first you must know how to make your website creative and professional or you can search on Google for a best web design company. both web design and digital marketing service will help you to increase your business through online.

The Twitters advanced search can be used in a good way to find a better improvement in your local business. Suppose if you are searching for something particular for your business, it will be better if you are searching for it within 15 miles of your business and then on the results page click on the accounts tab and follow the active users and add them to your local yarn heads lists and engage them by proper communication. In Twitter, Twitter ads also help to connect with local customers.

LinkedIn, which is a business - focused social media helps in finding local people a snap. The information you find here will be accurate because the addresses will be of companies and the people are also encouraged to be in their real identity. We also save our searches and have LinkedIn send you weekly updates for any new people who all will match your category. It will be like sending a list of local leads to you weekly.

Instagram helps to showcase your business in a visual platform, thus for companies with a strong visual brand Instagram can be great option. Instagram profiles have good local branding options. It helps you target ads based on geography or lists that you upload to your Facebook Ads manager. 

The hash tags in Instagram will helps to find out what is going on locally and you can also promote your own posts also in to it.
Thus these social medias will contribute a much more better role in the field of local business and marketing through several ways and also for several purposes across your targeted local areas. 

Dr Sithara - SEO Engineer 


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